July 11, 2005
Monday Musing: Ghettos of the Mind, or What Amazon.com tells us about ourselves
It’s been a while since I’ve indulged my fascination with how the Internet allows us to glean some insights about ourselves. In the past I’ve posted about the research of Edward Castranova, who has done studies of trade and norms in the worlds of massive multiplayer online role playing games. I was then taken by the work of the linguist who used “Hot or Not” to test if names added to whether we find someone attractive or not.
I was reminded of these uses of the net recently when reading an article about Edward Klein’s The Truth About Hillary Clinton. The book, by all accounts, is a shrill screed about the deviousness and radicalism of Hillary Clinton, and takes as one of its main charges that she’s either a lesbian or infused with the culture of lesbianism (whatever that may mean). “To Arkansans, she walked like a lesbian, talked like a lesbian, and looked like a lesbian.”The book itself sounds uninteresting, and may be so over the top that prominent conservatives have distanced themselves from it.
The article mentioned that an amazon.com search reveals that those who purchased the book also purchased Unfit for Command and How to Talk to a Liberal, and books with titles like Treachery and The Politically Incorrect Guide to American History, which, by the way managed to revolt The Weekly Standard. My first reaction to the list was to echo Wilde and think, “Wow, patriotism really is the virtue of the vicious.”
But my second reaction was curiosity.
About a year ago, I posted about an APSA [American Political Science Association] panel on blogs and mentioned the concern that Cass Sunstein raised in Republic.com.
"See only what you want to see, hear only what you want to hear, read only what you want to read. In cyberspace, we already have the ability to filter out everything but what we wish to see, hear, and read. Tomorrow, our power to filter promises to increase exponentially. With the advent of the Daily Me, you see only the sports highlights that concern your teams, read about only the issues that interest you, encounter in the op-ed pages only the opinions with which you agree. . . . Is it good for democracy? Is it healthy for the republic? What does this mean for freedom of speech?"
A dystopic future, resulting from personalization? Maybe.
I did a similar search on Michael Oakeshott, to see what people who’d purchased Rationalism in Politics and Other Essays, specifically, had also purchased. While there was a lot of Leo Strauss, there was also Hannah Arendt, Richard Rorty, John Rawls, Sheldon Wolin, and Alasdair McInstyre (though I’m never clear where to put McIntyre on the political spectrum, save far away from me, that's for sure).
Trying Milton Friedman’s Capitalism and Freedom produced an even wider spectrum of thinkers—from Marx, to Sen, to Heilbroner, to Keynes, Schumpeter, Bhagwati, Smith and Ricardo, before hitting Thomas Sowell and von Hayek on the right. (Incidentally, people who purchased The Communist Manifesto also purchased Freidman, Keynes, Aristotle, Machiavelli, Darwin and Hobbes.)
Now, while I didn’t think it, I did have to see whether it was possible that people on the Left—using as a proxy popular books on the Left rather than things like A General Theory of Exploitation and Class—read more broadly than those on the right, as long as the books weren't a screed. So I decided to see what people who were reading Arundhati Roy’s Power Politics were reading. Unsurprisingly, lots of Chomsky, lots and lots of Chomsky.
I decided to try Michael Moore—I was one anti-war, lefty who really, really didn't like Fahrenheit 9/11. Amazon returned a lot of Al Franken, as well as Molly Ivins, Craig Unger. My first reaction to this was, “well, but these aren’t screeds,” before I decided that my own ideological dispositions made me more tolerant of them. I still think they’re more reasonable than their equivalents on the other side, but I’ll also acknowledge that the fact that they validate and echo more of my beliefs may color my judgment.
One thing was for sure, below some threshold of intellectual “seriousness”, people weren’t exposing themselves to a diversity of opinion. This was clear. In so much as they were exposing themselves to information from the other side, it was filtered.
Not too long ago, Eszter Hargittai posted the findings of some of her research on Crooked Timber. She and her collaborators were testing Sunstein’s hypothesis, at least as he laid it out in Republic.com.
“Our work has focused on addressing two questions. First, we are interested in seeing the extent to which liberal and conservative bloggers interlink. Second, we want to see what kind of changes we may be able to observe over time. Sunstein’s thesis suggests that we would see very little if any cross-linking among liberal and conservative blogs and the cross-linking would diminish over time. We go about answering these questions using multiple methodologies. We counted links and calculated some measures to see how insular the conversations are within groups of blogs. We also did a content analysis of some of the posts in our sample. We continue to work on this project so these are just preliminary findings.”
Their preliminary conclusion:
“Overall, it would be incorrect to conclude that liberal bloggers are ignoring conservative bloggers or vice versa. Certainly, liberal bloggers are more likely to address liberal bloggers and conservative bloggers are more likely to link to conservative bloggers. But people from both groups are certainly reading across the ideological divide to some extent.”
But whether liberal bloggers and conservative bloggers, or liberal writers and conservative writers for that matter, are ignoring each other is not the question. It's clear that they're not. Chomsky’s read a lot of Kissinger, and Al Franken has read a lot of Rush Limbaugh, just as Nozick thoroughly read Rawls. Rather the issue is whether, as readers, we get our information about what the other side thinks filtered through those who we agree with and look up to. Arguing with someone does require that we have an open enough mind to change our positions in the face of goods reasons. You don't have to sign on to whole of the Habermasian project to recognize that.
The very sad thing is that discussions have become almost entirely strategic and less communicative, as it were. That strategy may solidify one’s base and insulate it from being convinced of anything else. But these reading habits point to increasingly entrenched ideas and outlooks (though there are exceptions), and sadly to a world in which people argue less and less, in that real way where we can hope to change each other's minds.
Posted by Robin Varghese at 12:00 AM | Permalink
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Comments
Thanks much, Robin. I am reminded of a comment my friend made a few weeks ago: Americans no longer believe in facts; there is only spin. I'm not sure if this is because we are over-saturated in media and politics (everything is just another opinion, your side of the story) or suffering from a blind spot that increasingly comes to look like a concussion. But we're in trouble, that's for sure.
Posted by: timothy Don | Jul 11, 2005 1:49:00 AM
Perhaps the truth in the States when it comes to politics is always "prosecutorial"...? That is, standards of evidence conform to legal arguments rather than leaving in counterfactuals and differing evidence.
Posted by: J. M. Tyree | Jul 11, 2005 2:07:15 AM
Great post, Robin. Very interesting material wrenched from what I always thought were the mundane data that Amazon throws at one. But although the internet may more easily bring these tendencies (to read only books or other material filtered by people one already agrees with) to light, I don't see why we should think of this as a new phenomenon. Perhaps below a certain intellectual level, people have always tended to be more partisan in their choice of reading.
Posted by: Abbas Raza | Jul 11, 2005 2:11:54 AM
Good observations. Tje old saw says, "Don't confuse me with facts. My mind s already made up."
On the face of it, that statement seems self-evidently absurd, but it doesn't take long in any conversation to discover blind spots in another person's perceptions. Intuitively we accommodate pockets of ignorance in the name of courtesy. Sadly, when we violate social protocols too often or too deeply it's like squeezing a zit that just won't pop. All we do is cause inflammation. Timothy Don's comment about a concussion is spot on.
Posted by: John Ballard | Jul 11, 2005 6:09:11 AM
What Timothy notes actually says a lot in many ways. "The windiest militant trash important persons shout/Is not so crude as our wish"--my Auden invocation for the week.
We can complain about the media all we want, but I do think that it's responding to shifts in the population. Lots of defensive arrogance to go around these days: its sources are unclear. But what the amazon searches show is that it's not just what people are being fed; it's what they're feeding themselves. Argument has become a contest of faith, and not in the way that theologians debated.
Abbas did raise a valid point--whether this phenomenon is in fact new. It hard to tell with information, of course, but we do have some indication that politics has become more partisan in recent decades. Partisanship had increasingly become stratified by income but largely as a result of party strategy and not income dynamics itself. See Nolan McCarty's research here: www.wws.princeton.edu/research/papers/01_03_nm.pdf
There are other indicators. What I would do for TV news shows like William Buckley's Firing Line these days. Karen Ballentine and Jack Snyder's argument that market segmentation in news and information (http://www.mtholyoke.edu/acad/intrel/snyder.htm) may take the market metaphor a little too far, but the idea that we're increasingly living in information ghettos is not too crazy. I know that we all have access to more and more information, but it may be that it is precisely because we face an infinity of choices in information in which we can lose ourselves--a Durkheimian anomie but in the information/knowledge realm! who'd have thunk--that we decided to stick with what we know. People may be less dupes than just simply parochial, but by our own choices.
Posted by: Robin | Jul 11, 2005 11:17:23 AM
All true... but just as an aside. I actually have bookmarked a number of rightwing blogs. Unfortunately, I find most of them so vicious and absolutist (as opposed to nuanced and dialectical) in tone that they're genuine hard for me to stomach. Andrew Sullivan's is one of the exceptions.
Ah yes, Robin. Never thought I'd get misty-eyed about Firing Line, but it's happened.
Posted by: DDK | Jul 11, 2005 12:49:35 PM
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